With over 2,000 online visitors every month, The Projection Room at The Unstitute offers a virtual environment for creative experiments and self-empowerment over archaic creative institutions.
The Projection Room at The Unstitute is a strategic step towards altering the relationship between artist and audience via the medium of the Website. We began by creating a pseudo-space for showing experimental videos; works are selected on the basis of their ability to provoke interesting reactions or engagements with the viewer, whether in a positive or negative fashion. Along with The Cutting Room, (a project space for curators to present works produced by the Department of Fictions) The Projection Room forms part of the visual landscape of The Unstitute.
[sub]missions to The Projection Room are free, inclusive and co-operative.
2. Please also send us a text about your practice or a link to your website/your projects online
3. Please also send us an image that we can use in social media should your work be selected
4. Please note that if selected, your video should not be password-protected for the duration of the screening
5. Successful applicants are strongly encouraged to engage with social media networks to make the overall effort a collaborative one
Depending on the smooth operation of our machinery, you will be contacted within two weeks with the outcome of your [sub]mission. Selected works will be screened for one month at The Projection Room. Your video/s will be promoted via our internal mailing list, on social media, and also via Rhizome.org and Arts Council UK, etc. After your screening has ended, your video will moved to the Archive to show the evolution of The Projection Room.
Highly sensitive machines are used by technicians at The Unstitute for selecting videos. These machines almost always disregard videos that stand on technical merit alone, or which deploy conventional standards and attitudes. The Projection Room is a place of difference.
Unfortunately, many videos [sub]mitted to The Projection Room are rejected due to the limitations of the schedule. Sometimes, these [sub]missions coagulate and form new outgrowths of their own in the [dis]Corporate Bodies project, although sometimes they do not go anywhere and are rejected altogether. You will be contacted in either case to let you know the outcome of your [sub]mission.
The Projection Room itself is an outgrowth of The Unstitute architectures which as a whole constitute an Evolving Interactive Environment (EIE). This is reflected in the various ‘states’ of change through which it passes, towards no particular end point. Your [sub]missions influence both the growth or decay of The Unstitute.